Daniel Kahneman is the grandfather of behavioral economics. Understanding how and why we consume and make decisions is integral to excellent positioning and sales.
When it comes to building and understanding an audience, I lean on the teachings of Marcus Collins. Moving away from the traditional "persona" and "segmentation" based approach to developing and ICP, and subsequent audiences, Collins teaches us to fo
To truly shift to a value-based positioning and messaging approach, we must start with WHY. Simon Sinek breaks down how to effectively communicate why and explains the impact this approach has on communication, consumption and sales.
Great marketing of new products and services will lead a company to growth and profitability. At TSP, we believe this makes us leaders — great Product Marketers reach across siloed organizations and orchestrate the collaboration needed to launch new
April Dunford is a standard when it comes to positioning new tech products — hinging on making sure our position is both differentiated and clear to our customers. This approach assists and encourages our prospects to make the very best decision — ou
Account Based Marketing is a strong way to target valuable accounts and create bespoke messaging for those companies. We love Latane Conant's modern approach to reaching these targeted accounts, and a larger audience through understanding how prospe