https://www.the-strategy-project.com/lindys-thoughts daily 0.75 2025-06-24 https://www.the-strategy-project.com/lindys-thoughts/Blog Post Title One-fcjsz monthly 0.5 2024-10-24 https://www.the-strategy-project.com/lindys-thoughts/blog-post-title-two-kka7b monthly 0.5 2024-10-24 https://www.the-strategy-project.com/lindys-thoughts/blog-post-title-three-b48dt monthly 0.5 2024-10-25 https://www.the-strategy-project.com/lindys-thoughts/blog-post-title-four-f6ynx monthly 0.5 2020-05-20 https://www.the-strategy-project.com/lindys-thoughts/tag/Net+Revenue+Retention monthly 0.5 https://www.the-strategy-project.com/lindys-thoughts/tag/Tech+Startup monthly 0.5 https://www.the-strategy-project.com/lindys-thoughts/tag/Revenue+Growth monthly 0.5 https://www.the-strategy-project.com/lindys-thoughts/tag/Valuation monthly 0.5 https://www.the-strategy-project.com/lindys-thoughts/tag/startup monthly 0.5 https://www.the-strategy-project.com/lindys-thoughts/tag/Product+Marketing monthly 0.5 https://www.the-strategy-project.com/lindys-thoughts/tag/Revenue+Retention monthly 0.5 https://www.the-strategy-project.com/lindys-thoughts/tag/Customer+Lifetime+Value monthly 0.5 https://www.the-strategy-project.com/lindys-thoughts/tag/SMB monthly 0.5 https://www.the-strategy-project.com/lindys-thoughts/tag/Company+Alignment monthly 0.5 https://www.the-strategy-project.com/lindys-thoughts/tag/small+business monthly 0.5 https://www.the-strategy-project.com/lindys-thoughts/tag/Ideal+Customer+Profile monthly 0.5 https://www.the-strategy-project.com/contact daily 0.75 2025-06-24 https://images.squarespace-cdn.com/content/v1/66db8719752603524bf52e63/f623737e-2740-4688-9345-925fd808c6c6/pexels-fauxels-3183197.jpg https://www.the-strategy-project.com/home daily 1.0 2025-06-24 https://images.squarespace-cdn.com/content/v1/66db8719752603524bf52e63/89fa5710-4aba-479c-98d0-fcd199cf89e3/pexels-pixabay-267586.jpg https://images.squarespace-cdn.com/content/v1/66db8719752603524bf52e63/2dad9ec5-c94b-4635-bc0e-e683dc27506d/IMG_3391+2.JPG https://images.squarespace-cdn.com/content/v1/66db8719752603524bf52e63/06ba9f70-fbaa-4a53-8ecb-c4bd59e2c85b/LinkedIn_icon.svg.png https://images.squarespace-cdn.com/content/v1/66db8719752603524bf52e63/89cbaaa1-f612-464f-97ef-2b99f3254154/pexels-kindelmedia-7688169.jpg https://www.the-strategy-project.com/influence daily 0.75 2024-09-08 https://images.squarespace-cdn.com/content/v1/66db8719752603524bf52e63/72ba6a37-c972-4048-832b-a6a5e30a8089/Screen+Shot+2024-09-08+at+4.20.17+PM.png Influence Daniel Kahneman is the grandfather of behavioral economics. Understanding how and why we consume and make decisions is integral to excellent positioning and sales. https://images.squarespace-cdn.com/content/v1/66db8719752603524bf52e63/03def0dd-1fc5-4a61-90a8-ac6aa74299d9/Screen+Shot+2024-09-08+at+4.25.28+PM.png Influence When it comes to building and understanding an audience, I lean on the teachings of Marcus Collins. Moving away from the traditional "persona" and "segmentation" based approach to developing and ICP, and subsequent audiences, Collins teaches us to focus on Cultures, subcultures and tribes. https://images.squarespace-cdn.com/content/v1/66db8719752603524bf52e63/b0ac49a2-b108-4daa-a22f-344193970c9e/Screen+Shot+2024-09-08+at+4.21.08+PM.png Influence To truly shift to a value-based positioning and messaging approach, we must start with WHY. Simon Sinek breaks down how to effectively communicate why and explains the impact this approach has on communication, consumption and sales. https://images.squarespace-cdn.com/content/v1/66db8719752603524bf52e63/66526e09-2b2a-476e-88dd-f74f0ed3ccfc/Screen+Shot+2024-09-08+at+4.21.55+PM.png Influence Great marketing of new products and services will lead a company to growth and profitability. At TSP, we believe this makes us leaders — great Product Marketers reach across siloed organizations and orchestrate the collaboration needed to launch new products and services. Brene Brown expertly walks us through the need for vulnerable leadership to improve communication, collaboration and output. https://images.squarespace-cdn.com/content/v1/66db8719752603524bf52e63/6e552a62-d710-432c-954a-c353fab557f2/Screen+Shot+2024-09-08+at+4.22.34+PM.png Influence April Dunford is a standard when it comes to positioning new tech products — hinging on making sure our position is both differentiated and clear to our customers. This approach assists and encourages our prospects to make the very best decision — our product! https://images.squarespace-cdn.com/content/v1/66db8719752603524bf52e63/3e307eb9-e5e5-4d35-ae89-e81dd2ef4ef0/Screen+Shot+2024-09-08+at+4.23.35+PM.png Influence Account Based Marketing is a strong way to target valuable accounts and create bespoke messaging for those companies. We love Latane Conant's modern approach to reaching these targeted accounts, and a larger audience through understanding how prospects want to research and consume in our digital-first landscape.